TOM MCGUIRE
Tom is a Senior Advisor at HillStaffer, and brings clients 25 years of experience managing and advising non-profit organizations, developing expertise in strategic planning, program development, revenue generation, and advocacy.
Most recently, Tom served as the Executive Director of the Charleston Parks Conservancy in Charleston, SC. The Conservancy directly maintains over twenty city parks and partners with the city to enhance and renovate public parks, protect public spaces, and promote access to parks throughout the city. Since arriving at the Conservancy Tom has led the development of a broad new strategic vision for the organization; launched its new $3 million Diversity in Horticulture Fellowship program, debuted a full slate of programs and events in the wake of the Covid-19 pandemic; and created an advocacy and direct engagement capacity to drive public decision making and protect public space in a rapidly growing region.
Previously, Tom served as Executive Director of the Friends of the National Arboretum in Washington DC, where he reinvigorated and refocused the organization, putting it on a solid growth trajectory for the future. His work at FONA included guiding FONA through strategic reinvention, launching its first capital campaign, developing new sources of philanthropic and earned revenue, creating numerous education programs, and engaging citizens in advocacy and conservation action.
Tom has also served as the Managing Partner of eNature.com, a nature-focused marketing tech and consulting business, and served as the National Wildlife Federation’s Vice President of Membership and Marketing, responsible for NWF’s million plus membership program and related activities, including fundraising, magazine publishing, grass-roots advocacy, and volunteerism.
Tom has served in leadership positions on the boards of multiple non-profit organizations and is a regular contributor to industry publications and conferences. He has contributed to outlets ranging from the Wall Street Journal and CNN to the Chronicle of Philanthropy, Bird Watchers Digest and NPR’s Science Friday. He has a BA and an MBA from the University of Virginia and attended the Stanford Professional Publishing Institute.